The second phase of South African Tourism's Journeys destination marketing campaign with BBC World News and BBC.com launched on Friday, 11 September 2009, with the intention of reaching more than 290 million households around the world.
The campaign consists amongst others of three television commercials and an online component where people may select from the eight different holiday experiences.
During the shooting of the outdoor-adventure commercial the BBC film crew stayed at Dreamfields Guesthouse.
